Marcellus Amadeus

São Paulo · Brazil ·

I am a distinguished technical leader, entrepreneur, and scientist, boasting over ten years of rich experience in the realms of artificial intelligence, software development, and management.

About me

Building upon this foundation of innovation and leadership, I have recently expanded my role to become a strategic advisor in Generative AI, where I leverage my extensive expertise to guide cutting-edge initiatives and shape the future of technology.

Consulting services

About me

As an accomplished technical leader, entrepreneur, and scientist, I bring over a decade of rich experience in artificial intelligence, software development, and leadership. My professional journey is marked by a strong foundation in both academic and corporate realms, beginning with research in neuroscience. This early interest evolved into a specialized focus on Artificial Intelligence and Natural Language Processing (NLP), leading to the publication of several critical papers on a wide array of subjects, including text augmentation, text clustering, speech synthesis, and text-to-image technologies.


I am recognized as an NLP expert, backed by years of hands-on experience ranging from the intricacies of word vectors to the fine-tuning of cutting-edge proprietary Large Language Models (LLMs). My expertise is further validated by a prestigious certification in AI from Stanford University, a testament to my deep understanding and proficiency in the field.


In the entrepreneurial landscape, I founded an AI startup that not only showcased my innovative vision but also garnered multiple awards for its groundbreaking contributions to the industry. This venture underlines my capability to transform theoretical knowledge into practical, award-winning solutions.

Startup Awards

Leadership is at the core of my professional identity. I have successfully led diverse teams comprising individuals of varied backgrounds, languages, and levels of technical expertise. My leadership extends through the entirety of AI project lifecycles—from planning and execution to recruitment, management, development, and the presentation of results to stakeholders. My approach to leadership is both strategic and pragmatic, emphasizing collaboration with peers to pioneer future advancements in our field.


My career is a testament to a relentless pursuit of excellence, innovative problem-solving, and a commitment to leading by example. I am dedicated to leveraging my extensive knowledge and experience to drive further advancements in artificial intelligence and technology.


Experience & Education

Cofounder & Chief Scientist

Alana AI

A global startup expert in Artificial Intelligence and NLP. We are born to scale and humanize the relationships between brands and customers, automating marketing and customer experience departments, making people focus on strategic actions for actual business development. We created the best non-English proprietary AI to interact, engage and answer customers in an automatic, personalized, and humanized way on any digital channel.

2014 - 2024

AI Professional Certificate

Stanford University

The Stanford's Artificial Intelligence Professional Program equips you with knowledge of the principles, tools, techniques, and technologies driving this transformation. This program provides rigorous coverage of the most important topics in modern artificial intelligence.

2020 - 2021

Computational Neuroscience

Federal University of ABC (UFABC, Brazil)

The Interdisciplinary Unit for Applied Neuroscience (NINA) at UFABC brings together teachers and students from the three centers of the university encouraging quality education and cutting edge research in the fields of cognitive science and neuroscience. The UFABC offers a degree program in Bachelor of Neuroscience (BNC).

2012 - 2017

Consulting services

As an experienced AI leader and entrepreneur, I specialize in guiding businesses to navigate and maximize the benefits of generative AI technologies.

In today's rapidly evolving digital landscape, businesses face significant challenges in harnessing the full potential of AI technologies without expert guidance. My extensive experience not only in the technicalities of AI but also in leading diverse teams through complex AI project lifecycles positions me uniquely to offer strategic advising on generative AI. I am committed to helping organizations navigate the intricacies of AI integration, ensuring they leverage these technologies to drive innovation, efficiency, and competitive advantage. By partnering with my consultancy services, companies can overcome common pitfalls in AI adoption, such as ethical considerations, data privacy, and the alignment of AI capabilities with business objectives, ensuring they are well-equipped to lead in the future of AI-driven industries.

Get in touch to schedule a free consultation.

Latest Research

Performance Comparison of TTS Models for Brazilian Portuguese to Establish a Baseline

IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP 2023)


Bilingual ASR model with language identification for Brazilian Portuguese and South-American Spanish

XLI Simpósio Brasileiro de Telecomunicações e Processamento de Sinais (SBrT 2023)


Clustering Methods and Tools to Handle High-Dimensional Social Media Text Data

Advanced Applications of NLP and Deep Learning in Social Media Data 2023

Book Chapter

Evaluation Metrics for Text Data Augmentation in NLP


Phonetically rich corpus construction for a low-resourced language


Image captioning for Brazilian Portuguese using GRIT model


An Inpainting-Infused Pipeline for Attire and Background Replacement


From Pampas to Pixels: Fine-Tuning Diffusion Models for Gaúcho Heritage


Performance of Data Augmentation Methods for Brazilian Portuguese Text Classification


About me | Talks

Talks & Workshops

Recent & Noteworthy

AI Applications in Non-English Languages: LATAM Use Cases (Selected Speaker)

SXSW 2024

The Future of Innovation powered by Generative AI (Invited Speaker)

South Summit 2024

LatinX in AI Mentorship (Invited Mentor)

NeurIPs 2023

ChatGPT and the Future of Artificial Intelligence in Brazil (Invited Speaker)

South Summit 2023

Generative AI Track (Founder & Coordinator)

TDC Business 2023

Large Language Models (LLMs) associated risks (Invited Speaker)

International Bioethics, Neuroethics & AI Ethics Colloquium 2023

AI Driven Innovation Certificate (Invited Professor)

ACE Cortex 2023

Introduction to AI: zero to hero (Workshop)

Instituto Caldeira 2022

Practical introduction to AI for Startups (Workshop)

Oracle Startup Cloud Accelerator 2018

Oracle CloudWorld New York (Invited Speaker)

Oracle CloudWorld 2017

About me | Research

Startup Awards & Programs

Over the course of a decade serving as Cofounder and Chief Scientist at Alana AI, an innovative AI startup dedicated to addressing intricate Customer Experience (CX) challenges through proprietary technology, I have had the privilege of garnering a notable array of accolades.

  • 1 st Place - Most Scablable Startup - South Summit 2023
  • HICOOL Beijing - ApexBrasil Mission 2023
  • SXSW - Tecnopuc / PUCRS Mission 2023
  • Top 10 Global Tech Innovator - KPMG Brazil 2022
  • 1 st Place - Banritech Accelerator 2022
  • 1 st Place - FI Boost Brasil 2022
  • World AI Cannes Festival 2022
  • Selected Startup - PropTech Latam Summit 2022
  • Top 3 SciBiz (USP) & Startse 2022
  • Scale-up Endeavor 2021
  • 100 Startups to Watch 2020
  • 1 st Cohort - Oracle Startup Cloud Accelerator 2018
  • Parallel18 Program (San Juan, Puerto Rico) 2018
  • SXSW Selected Startup - ApexBrasil Mission 2017
  • Bronze Lion - Cannes Lions 2016
  • SXSW Selected Startup - ApexBrasil Mission 2016

About me | Curriculum